Pre-production is where great commercials are made. You start with loose ideas and inner vision, and by the end you've worked out a precise destination and a clear path to get there. I love getting elbow-deep in the process with clients and creative partners. The right character, setting, imagery, structure and style are the tools we have to tell an engaging story. When it's time to shoot, we're prepped and ready to bring a well-developed vision to life.
I start each project with a mood board, which leads to my director’s treatment, and culminates in a storyboard for each camera setup. See below for samples of pre-production documentation.